When L Brands Inc (LB) Moves Investors should Listen

July 03, 2021, 19:00 pm ET, BY Rolland S.- Contributor| Editor: Thomas H. Kee Jr. (Follow on LinkedIn)

How do we know what is going on #behindthescenes of a company?  According to Stock Traders Daily, a 20-year #financialindustry innovator, the best way to do this to to watch the price action in the stock. The  L Brands Inc (NYSE: LB) report below is a real world example. Included are trading plans for LB, but this report is static. If you want an update, or a different stock, please get one here Unlimited Real Time Reports. 

Longer Term Trading Plans for LB

• Buy LB slightly over 71.15 target 77.36 stop loss @ 70.94 Details

The technical summary data tells us to buy LB near 71.15 with an upside target of 77.36. This data also tells us to set a stop loss @ 70.94 to protect against excessive loss in case the stock begins to move against the trade. 71.15 is the first level of support below 74.05 , and by rule, any test of support is a buy signal. In this case, support 71.15 is being tested, a buy signal would exist.

• Short LB under 77.36, target 71.15, stop loss @ 77.58 Details

The technical summary data is suggesting a short of LB as it gets near 77.36 with a downside target of 71.15. We should have a stop loss in place at 77.58though. 77.36 is the first level of resistance above 74.05, and by rule, any test of resistance is a short signal. In this case, if resistance 77.36 is being tested, a short signal would exist.

Swing Trading Plans for LB

• Buy LB slightly over 77.36, target n/a, Stop Loss @ 77.14 Details

If 77.36 begins to break higher, the technical summary data tells us to buy LB just slightly over 77.36, with an upside target of n/a. The data also tells us to set a stop loss @ 77.14 in case the stock turns against the trade. 77.36 is the first level of resistance above 74.05, and by rule, any break above resistance is a buy signal. In this case, 77.36, initial resistance, would be breaking higher, so a buy signal would exist. Because this plan is based on a break of resistance, it is referred to as a Long Resistance Plan.

• Short LB near 77.36, target 73.38, Stop Loss @ 77.58. Details

The technical summary data is suggesting a short of LB if it tests 77.36 with a downside target of 73.38. We should have a stop loss in place at 77.58 though in case the stock begins to move against the trade. By rule, any test of resistance is a short signal. In this case, if resistance, 77.36, is being tested a short signal would exist. Because this plan is a short plan based on a test of resistance it is referred to as a Short Resistance Plan.

Day Trading Plans for LB

• Buy LB slightly over 74.55, target 77.36, Stop Loss @ 74.38 Details

If 74.55 begins to break higher, the technical summary data tells us to buy LB just slightly over 74.55, with an upside target of 77.36. The data also tells us to set a stop loss @ 74.38 in case the stock turns against the trade. 74.55 is the first level of resistance above 74.05, and by rule, any break above resistance is a buy signal. In this case, 74.55, initial resistance, would be breaking higher, so a buy signal would exist. Because this plan is based on a break of resistance, it is referred to as a Long Resistance Plan.

• Short LB near 74.55, target 73.38, Stop Loss @ 74.72. Details

The technical summary data is suggesting a short of LB if it tests 74.55 with a downside target of 73.38. We should have a stop loss in place at 74.72 though in case the stock begins to move against the trade. By rule, any test of resistance is a short signal. In this case, if resistance, 74.55, is being tested a short signal would exist. Because this plan is a short plan based on a test of resistance it is referred to as a Short Resistance Plan.

LB Ratings for July 03:

Term →	Near	Mid	Long
Rating	Strong	Strong	Strong
P1	0	0	64.76
P2	72.79	73.38	71.15
P3	74.55	77.18	77.36

Support and Resistance Plot Chart for LB

Real Time Updates for Repeat Institutional Readers:

Factset: Request User/Pass

Bloomberg, Reuters, Refinitiv, Zacks, or IB users: Access Here.